Loyal employees follow the rules of the game and behave in accordance with the company's values and goals – even when no one is watching. The foundation of loyalty is a trusting relationship that can develop and grow through fair behavior and adherence to agreed-upon rules, values, and norms. Trust refers to the expectation that the person or organization you are dealing with acts reliably, honestly, and predictably. To strengthen loyalty and trust, make sure employees feel well cared for and know they can always rely on you.