Identification creates the "we" feeling, which is essential for collective, authentic, and goal-oriented corporate action. Employees with high identification feel like part of the whole, support the employer's goals, values, and vision, and proudly represent them to business partners and customers. Employees who strongly identify with their employer need fewer rules because they make corporate goals their own and pursue them intrinsically. To foster identification, communicate values and goals openly and repeatedly—and above all, authentically model them.