Loyal employees play by the rules and behave in accordance with the values and goals of the company - even when no one is watching. The basis for loyalty is a trusting relationship that can develop and grow through fair behavior and adherence to agreed rules, values and standards. Trust refers to the expectation that the person or organization with whom one is dealing will act reliably, honestly and predictably. To strengthen loyalty and trust, make sure employees feel they are in good hands and can always rely on you.