Strong performance through employee identification
Expecting employees to have the company logo tattooed would probably be asking too much. But that is not necessary at all; it is enough if shirts or aprons are worn with pride and the company philosophy is represented. In daily work, in interaction with colleagues and guests, and best of all out of personal conviction.
Employee identification means recognizing oneself in the tasks, work, or values of the company. Identification is often also described as the "bond" between employee and employer that generates a positive attitude as well as the willingness to go above and beyond.
The more strongly employees identify with an organization, the more likely they are to show a supportive attitude towards it, accept the organization's guidelines, and make decisions that align with corporate goals. Ultimately, this simply means that everyone pulls together—management and employees alike—and acts as an authentic, tangible unit outwardly as well.
Identification requires identity
To make this "this is so me" feeling possible in the first place, a clear and tangible identity is needed—a clear statement of "Who am I?" and "Who are we as a team?". There is room for rough edges here, because who really identifies with slick perfection? It is much more credible and effective to reflect without rose-colored glasses and without beauty filters, to shed light on one's strengths just as much as one's quirks, and thus discover one's own uniqueness.
Once this bond is securely tied, you don't need a tattoo gun anymore either. The logo on the apron is completely enough. The main thing is that the heart underneath beats to the same rhythm.
