New Work for SMEs – shaping change yourself

The transformation of the working world is both a challenge and an opportunity for small and medium-sized enterprises (SMEs). The concept of New Work, originally coined by social philosopher Frithjof Bergmann in the 1970s, has evolved into an umbrella term for alternative working models and organizational approaches that characterize the structural shift in the working world. This shift is primarily defined by three pillars: the flexibilization of working hours, workplaces, and structures, as well as mindset patterns. These principles offer SMEs the opportunity to respond to the needs and wishes of their employees, which in turn can increase job satisfaction and productivity.

Job satisfaction and mobile working models

The study by the accadis Institute of Digitalization, supported by the Adecco Foundation, shows that job satisfaction in the new hybrid working world is significantly influenced by the opportunity to work from home or remotely. Employees who work in models without these options tend to be more dissatisfied. This underscores the importance of flexibility in work design for SMEs.

Positive leadership styles within the framework of New Work

The results of the NEW WORK Barometer 2020 illustrate that the term New Work is widespread in German-speaking countries and is associated with positive leadership styles practiced at eye level. In particular, empowerment-oriented and agile leadership methods are regarded as New Work measures that offer performance advantages. Organizations that practice empowerment-oriented or agile leadership perform significantly better in terms of perceived organizational performance. This demonstrates that SMEs can increase their competitiveness by implementing New Work principles and promoting employee self-determination and personal responsibility.

Cultural Identification and Employee Retention

Another important aspect of New Work is identification with the work itself as a central driving factor of job satisfaction. SMEs can foster this by establishing a strong corporate culture that gives employees a sense of purpose in their tasks and motivates them to contribute to the company's success.

Experienced Employees and Flexible Working Models

Finally, research shows that experienced employees in particular, so-called "silver workers," are very satisfied in 100% remote working models. For SMEs, this offers the opportunity to retain much-needed experienced staff by offering flexible working models that accommodate individual life circumstances and needs.

Summary

In summary, by implementing New Work principles, SMEs can not only increase the satisfaction and motivation of their employees, but also enhance the company's innovative capacity and agility. However, this requires a shift in corporate management and the willingness to question and redesign traditional structures and working methods. With JUNITO as a partner, SMEs can successfully shape this transformation and secure their future viability.