Change in the world of work is both a challenge and an opportunity for small and medium-sized enterprises (SMEs). The concept of New Work, which was originally coined by the social philosopher Frithjof Bergmann in the 1970s, has developed into a collective term for alternative working models and organizational approaches that characterize the structural change in the world of work. This change is primarily characterized by three pillars: Flexibilization of working hours, work location and structures as well as thought patterns. These principles offer SMEs the opportunity to respond to the needs and wishes of their employees, which in turn can increase job satisfaction and productivity.

Job satisfaction and mobile working models

The study by the accadis Institute of Digitalization, supported by the Adecco Foundation, shows that job satisfaction in the new hybrid working world is significantly influenced by the possibility of working from home or mobile working. Employees who work in models without these options tend to be less satisfied. This underlines the importance of flexibility in work design for SMEs.

Positive leadership styles in the context of New Work

The results of the NEW WORK Barometer 2020 make it clear that the term New Work is widely used in German-speaking countries and is associated with positive leadership styles practised at eye level. Empowerment-oriented and agile management methods in particular are seen as New Work measures with performance superiority. Those organizations that practice empowerment-oriented or agile leadership score significantly higher in terms of perceived organizational performance. This shows that SMEs can increase their competitiveness by implementing New Work principles and promoting self-determination and personal responsibility among employees.

Cultural identification and employee loyalty

Another important aspect of New Work is identification with work as a key factor influencing job satisfaction. SMEs can promote this by establishing a strong corporate culture that gives employees a sense of purpose in their work and motivates them to contribute to the company's success.

Experienced employees and flexible working models

Finally, research shows that experienced employees in particular, so-called "silver workers", are very satisfied in 100% home office models. For SMEs, this offers the opportunity to retain urgently needed experienced employees in the company by offering flexible working models that take account of individual circumstances and needs.

Summary

In summary, SMEs can not only increase the satisfaction and motivation of their employees by implementing New Work principles, but also increase the innovative strength and agility of the company. However, this requires a rethink in company management and a willingness to question and redesign traditional structures and working methods. With JUNITO as a partner, SMEs can successfully shape this change and secure their future viability.

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JUNITO - Thomas Schwabl

  • New Work analyses & implementations
  • AI for SMEs
  • HR consulting & support