Why you should be especially happy about every A...tritt

Listening to criticism is not necessarily one of the most pleasant things - especially when it comes to one's own company, in which one invests all one's energy and heart and soul every day. But even if critical words hurt at first, they are nothing more than a good opportunity to become even better. So instead of feeling attacked and immediately going on the defensive, you should listen very carefully and take criticism, no matter how unkindly it is formulated, as a valuable impulse.

Always keep in mind: If one person makes a critical comment, many others have probably already silently thought the same thing . That's why you do well to take every single comment seriously and importantly.

Of course, not everything that is criticized can and must be changed immediately. To lapse into actionism would be the wrong reaction. Simply ask yourself soberly to what extent the criticism is justified - was it due to the employee's state of mind on the day, to one-off events or to circumstances that cannot be influenced at all - or is there actually a need for action? Many shortcomings can be remedied very quickly and easily - it's just that no attention has been paid to them until now.

"Creativity is when you think of something when you see something that strikes you." (Gerhard Uhlenbruck)


The topic of innovation is often associated with mechanization and major, groundbreaking changes. Yet the application of new ideas and techniques per se, but rather as a means to an end. means to an end a means to an end: Innovation does not mean turning the entire company inside out and reinventing yourself over and over again. Innovation is a matter of attitude and, in the best case, takes place continuously: Don't let anything "grind in", don't NOT question anything, always ready to optimize.

Innovation requires the willingness to reflect: to face criticism openly and willingly and to question the existing again and again.

Set targeted, data-based steps with PERSENTIS

PERSENTIS is not a satisfaction survey, but asks very specific questions to determine the degree of fulfillment of the psychological contract, to gather impulses and to strengthen the employer brand at all levels. Negative criticism is part of this, but in hundreds of PERSENTIS surveys, it has never been the case that an employer has predominantly received criticism - quite the opposite: when reading the comments, the clients are often really touched by what employees perceive and what they see as special within the company. Whereas in everyday working life it is mainly complaints that are brought to the management, a survey of this kind is a very good way of establishing their proportionality.

Side effect: Participation

Innovative capability comes from within: If employees think along, further and ahead, innovation can take place in the company. However, they must be allowed to do so! PERSENTIS encourages employees to contribute their experience, their expertise and their ideas, and thus to play an active role in shaping the company.