Job Security - Remuneration - Working Conditions
This is about measurable advantages over other companies. The calculative factor is the easiest for the employer to control: Flexible working hours, a pleasant ambience, benefits for special achievements, ... and employees are top motivated. However, material and monetary incentives are generally less sustainable than emotional and immaterial factors.
However, a calculative focus is not only type-related: Especially in a phase of life in which one has to provide for a family, location, economic security, suitable working hours, etc. play an essential role. If job and family can be optimally combined, this pays off positively on the commitment account. Even for people with time-intensive hobbies or other commitments, factual advantages outweigh personal fulfillment in the job.