Work Content - Participation - Development
In the "war for talent," growth- and qualification-oriented retention is becoming increasingly important. The classic career with the goal of remaining within a company for as long as possible with continuous rank hierarchical advancement is giving way to diverse diagonal development opportunities. Generation Y" in particular has little use for this life model and clearly places its own needs for personal growth and self-realization above the traditional management career.
Specific measures such as training and talent development can be used to strengthen the loyalty of existing employees and attract new growth-oriented employees.