Work Content - Participation - Development
Growth- or qualification-oriented retention is gaining increasing importance in the "war for talents." The traditional career path aimed at staying within a company for as long as possible with continuous hierarchical advancement is giving way to diverse diagonal development opportunities. "Generation Y" in particular struggles to relate to this life model and clearly places its own needs for personal growth and self-actualization above a traditional management career.
Specific measures such as further training opportunities and talent promotion can strengthen both the retention of existing growth-oriented employees and the attraction of new ones.
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