The hotel industry is now doing a lot to keep employees happy - and in the company. Whether it's team events, shopping vouchers or mountain bikes - a lot of effort is put into benefits. And it shows.

Nevertheless, sometimes a certain emptiness remains. You have thought about it, researched it, invested in it - and yet nothing comes back. No new energy, no tangible commitment, no enthusiasm. Why is that?

Because we sometimes do the wrong thing really well. Because we give our all without knowing what will really be received. We fill up the benefit buffet so that everyone really gets their fill and there is something for everyone.

The result: full plates and empty stares. Lots of choice, little effect.

What is missing is not generosity, but relevance.

We would do it differently in the restaurant.

Our guest menus are coordinated, finely composed and carefully chosen. Masterful cuisine is not based on one-size-fits-all recipes, but on experience, intuition - and sometimes on precise data: Which combination is best? What remains? What has a lasting effect? We fine-tune, observe and get feedback.

Why don't we think the same way when it comes to employee retention?

Here, too, it's not about everything for everyone - but about what's right for our teams. Not ten benefits, eight of which nobody needs, but three that hit the mark - because they reflect what really drives people.

You can find out what these are. Not through gut feeling, but through sound, systematic insights. This does not require a larger budget - just better listening. Because, as with guests, the same applies to the team: those who feel truly understood will be happy to come back.

With PERSENTIS Analytics you can find out what should be on your team's menu and gain precise insights into the motives, expectations and drive of your employees. This means you don't serve side dishes that nobody has ordered, but the menu that is really popular.